Affinity Partnership Program
Building a Vibrant Coast, Together!
What is an Affinity Partner?
Did you know that 50% of consumers research their purchases online before buying, and 60% will choose local when given the chance?
The Affinity Partnership Program is a Buy Local loyalty program and it is an easy way to drive local-conscious shoppers to your business while supporting our Coastal economy.
How does the program work?
Your business registers (at no cost) to be an Affinity Partner, unlocking benefits worth over $1,000.
In turn, you offer a loyalty discount to Gibsons Public Market members who shop with you.
Gibsons Public Market benefits through the added value we can offer to our Market Members.
The whole Coast benefits from more money staying in our community
We think it’s a win for you, a win for our members, a win for the Public Market, and a win for the Coast! Together, we are making it easier and more rewarding for residents and visitors to #BuyLocal, #GiveCoastal, and #SupportLocalBusinesses.
Benefits of Partnership
Benefits for Affinity Partners
We have crafted a benefits package that offers your business over $1,000 of value. Interested businesses are encouraged to consult with Gibsons Public Market staff for full details.
Promoting your business through unique posts on our 4 communications channels
Up to 40% off space rentals at Gibsons Public Market for hosting your events & discounted access to some of our events
Membership in a network of like-minded businesses from the Sunshine Coast
One annual family membership to Gibsons Public Market and two Day Passes to the Nicholas Sonntag Marine Education Centre
A core benefit for our partners is increased exposure through our marketing channels. Here’s who we help you reach.
General Market Background
1,400 members with annual memberships
80,000 visits to Gibsons Public Market in 2018
225 events hosted at the Public Market, including very successful summer 2018 Night Markets, attracting an average 2,500 visitors per evening
7 in-house digital signage screens across all market floors
1,325 newsletter subscribers
45% open rate, 20% higher than average open rate for non-profits*
Google Business Analytics
Average 13,276 searches on Google per month
151 Google reviews
4.5 stars ranking on Google
Social Media Audience by Location
10,250 average reach
2,754 followers (76% women, ages 35 – 64)
3,100 average reach
1,015 followers (76% women, 35 – 64)
Terms of Partnership
In exchange for the benefits provided to you by Gibsons Public Market, we have a few simple asks. Please speak with our staff to discuss the details.
Offer Gibsons Public Market members a loyalty benefit for shopping at your store (ex. 10% off).
Communicate your participation in the program through displaying signage, which we provide.
Track use of the program through a simple tracking sheet provided to you by Gibsons Public Market.
Commit to participating for one year. This means 365 days of mutually beneficial partnerships, making the Coast a better place.
For inquiries related to this program or your participation in it, please contact Jenn McRae, events + community development manager: firstname.lastname@example.org
For inquiries related to marketing and communications, please contact Yuliia Rowe, marketing + communications coordinator: email@example.com